Listen.Learn.Co-create.Evaluate
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London Business School

Role
UX Researcher

Challenge
rovide insights to London Business School regarding how they can redesign their digital presence to improve recruitment and engage their international alumni.

Solution
proposed an approach combing user engagement, onsite ethnography of daily life at LBS, providing participants with diaries and in depth interviews of staff, alumni and prospective students.
This resulted in a clear understanding of their audiences needs, perceptions and priories and where the digital presence could facilitate the most important juournesy to accomplish conversion and on going support.


 

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